Finally, A Reason To Travel To Ecuador

Yesterday I flew back to the US from London without too much hassle (word of warning to those flying in the UK: they now have a strict 1-bag carry-on policy for ALL flights). Overall my flight was mostly enjoyable and I got a lot of work done. Still I felt like something was missing, only I couldn't figure out what it was. Now I know, what I was really looking for was a lingerie fashion show while I was on the plane. Of course to have had that I would have had to have been on one of Air Icaro's new flights (there's a video along with the story, tasteful of course. Be sure to note the facial expressions of the passengers).

Seriously, I'm not creative enough to make this up. This belongs in the marketing hall-of-fame. Anytime I see something like this I can only imagine the "boardroom" discussion. I bet someone made a PowerPoint presentation with two slides:
-Problem: We're having trouble attracting business to Icaro Airlines (web site)
-Solution: Hire attractive models to give passengers 10 minute fashion show while they're on the air plane.

I hope whomever came up with the idea gets a raise. I did some research and there's actually a Wikipedia entry on Icaro (interesting note, Wikipedia already had the info on the lingerie show, what an amazing resource). Note they have a grand total of 6 airplanes (3 of which are called "Fokkers" -- I'd never fly in one of those). SIX AIRPLANES! That's not an airline. It's more like a car service. Hell I think a lot of companies have more than six airplanes. Seriously though, you run a tiny airline in Ecuador and you need to increase traffic. This is a great way to not only do that, but get a ton of free advertising (how much would you pay to appear in Dauber's World? Can I start the bidding @ $10K?).

Of course, seeing this makes me realize that we'll never get something like this in the States. If a US airline ever did this they'd get boycotted by all sorts of organizations. TV commentators would feign disgust and people would go on and on about how our morals are deteriorating. I for one applaud Icaro's efforts and promise to fly them the first chance I get.