Dauber's World doesn't get it. Apparently the market for light beers with a hint of lime was so under-served that we need not one, but TWO major-label American beer makers selling them. First there was the release of Miller Chill last summer. A disgusting blend of crappy beer with a hint of lime and salt. Memo to Miller: this is beer, not a margarita. Then, to add credence to the idea that there must be a market here Budweiser released Bud Light Lime recently. Wtf? Dauber's World loves this marketing though (from their web site):
"Bud Light Lime is a premium light beer that combines the superior drinkability of Bud Light with a splash of 100% natural lime flavor."
Superior drinkability? What is that exactly? Dauber's World isn't even sure if "drinkability" is a word, but regardless Dauber's World has absolutely no idea what it means. It's not like Bud Light is a liquid while other beers are solids. Now THAT would be superior drinkability. Dauber's World hates it when marketers fabricate criteria for their product that makes no sense. At least say it tastes better or something. That's at least a claim. Dauber's World has never heard of anyone suggest one beverage over another for its superior drinkability. Furthermore, what is "100% natural lime flavor"? That sounds suspiciously like "not lime juice". Frankly it seems like a clever riddle: what is 100% natural lime flavor, but not made of limes? These guys at Bud Light Lime need to take a page from the Jawbone people. Noise Assassin is genius. Superior drinkability is just plain retarded.
