Friday, June 27, 2008

At The End of The Day (Redux)



Almost 3 and a half years ago Dauber's World made one of its most seminal posts about the overuse of the phrase "at the end of the day". Well, much to Dauber's World's chagrin the "at the end of the day" craze hasn't waned a bit. In fact, through Dauber's World's completely unscientific research it's gotten much worse. Every single day from the highest ranking executives to the lowest levels of the organization people throughout the English-speaking World are using "at the end of the day" to make what they're saying sound more important than it really is.

Dauber's World has had it. The usage of this phrase has reached epidemic proportions. Never before in the history of business has a phrase been more over-used. And it STILL doesn't mean anything! Dauber's World is making an open plea to all loyal readers: stop using this expression! Actually, Dauber's World will go one step further: encourage others to stop using the expression and correct those that use it. Dauber's World dreams of one day going to meetings where people are able to emphasize the importance of something without feeling compelled to say "at the end of the day."

2 comments:

Anonymous said...

At the end of the day, when the last man is standing, you can bring a horse to water but you can't make it drink because it is always better to have a bird in the hand than two in the bush. Totally.

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