At The End of The Day (Redux)

Almost 3 and a half years ago Dauber's World made one of its most seminal posts about the overuse of the phrase "at the end of the day". Well, much to Dauber's World's chagrin the "at the end of the day" craze hasn't waned a bit. In fact, through Dauber's World's completely unscientific research it's gotten much worse. Every single day from the highest ranking executives to the lowest levels of the organization people throughout the English-speaking World are using "at the end of the day" to make what they're saying sound more important than it really is.

Dauber's World has had it. The usage of this phrase has reached epidemic proportions. Never before in the history of business has a phrase been more over-used. And it STILL doesn't mean anything! Dauber's World is making an open plea to all loyal readers: stop using this expression! Actually, Dauber's World will go one step further: encourage others to stop using the expression and correct those that use it. Dauber's World dreams of one day going to meetings where people are able to emphasize the importance of something without feeling compelled to say "at the end of the day."

Dauber's World Offer Superior Readability vs. All Other Blogs

Dauber's World doesn't get it. Apparently the market for light beers with a hint of lime was so under-served that we need not one, but TWO major-label American beer makers selling them. First there was the release of Miller Chill last summer. A disgusting blend of crappy beer with a hint of lime and salt. Memo to Miller: this is beer, not a margarita. Then, to add credence to the idea that there must be a market here Budweiser released Bud Light Lime recently. Wtf? Dauber's World loves this marketing though (from their web site):

"Bud Light Lime is a premium light beer that combines the superior drinkability of Bud Light with a splash of 100% natural lime flavor."

Superior drinkability? What is that exactly? Dauber's World isn't even sure if "drinkability" is a word, but regardless Dauber's World has absolutely no idea what it means. It's not like Bud Light is a liquid while other beers are solids. Now THAT would be superior drinkability. Dauber's World hates it when marketers fabricate criteria for their product that makes no sense. At least say it tastes better or something. That's at least a claim. Dauber's World has never heard of anyone suggest one beverage over another for its superior drinkability. Furthermore, what is "100% natural lime flavor"? That sounds suspiciously like "not lime juice". Frankly it seems like a clever riddle: what is 100% natural lime flavor, but not made of limes? These guys at Bud Light Lime need to take a page from the Jawbone people. Noise Assassin is genius. Superior drinkability is just plain retarded.